THE EFFECT OF MARKETING STRATEGIES ON DEPOSIT BANK PERFORMANCE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
The study examined the effect of marketing strategies on deposit bank performance in Ogun-State, Nigeria. The objective of the study is to evaluate to what extent the „Product Development, Pricing Strategy, Physical Distribution Strategy, Personal Selling and Process were implemented to promote the commercial banks‟ performance in Ogun-State, Nigeria. The study adopted Quantitative Survey Research Design and uses the multistage sampling method in its bid to obtain representative sample. One-Sample T test is used to analyse the responses and the chi-square test statistic is used to test the relationship between the marketing strategies and the commercial banks performance. The study finds that the marketing mix adopted by the commercial banks in Ogun-State has significant impact on the performance of the banks. This study concludes that customer satisfaction significantly promote the performance of commercial banks. Hence, the study recommends among others that the spreading of the branches and the ATM points in the state must be carefully done by not establishing branches and providing ATM machines in the area that will not be economically viable and serves as the drag to the performance and growth of the commercial banks in Ogun-State. In addition, the commercial banks should utilize the advantages of the newly introduced cashless policy of CBN by engaging more of their customers and prospective customers to use the Point of Sales machine, electronic and telephone banking services to carry out their transactions which will go a long way in reducing the risk associated with the cash handling and the opportunity cost of physical transportation to the banks locations.
Related Project Materials
THE IMPACT OF FUND ACCOUNTING FOR CRYPTOCURRENCY AND DIGITAL ASSETS
ABSTRACT
This study investigates THE IMPACT OF FUND ACCOUNTING FOR CRYPTOCURRENCY AND DIGITAL ASSETS, focusing on the ad...
FUNCTIONS OF ICT AS A CHANGE AGENT FOR QUALITY EDUCATION IN NIGERIA UNIVERSITIES
ABSTRACT
Information and Communication technology has been recognized to play pedagogic FUNCTIONS that could in pri...
THE EFFECT OF MERGER AND ACQUISITION ON THE GROWTH OF AN ORGANIZATION
ABSTRACT
The main focus of this study is to examine the effect of merger and acquisition on...
THE IMPACT OF VIRTUAL REALITY ON VOCATIONAL TRAINING FOR MECHANICAL ENGINEERING
ABSTRACT: The impact of virtual reality (VR) on vocational training for mechanical engineering holds significant potential for transforming tr...
COMPARATIVE STUDY OF SOCIAL MEDIA AND RADIO STATIONS PREFERENCE FOR ASSESSING NEWS AMONG YOUTH
Abstract
Empirical studies have explored the relationship between news gratifications sought and news gratifications obt...
POLITICAL LEADERSHIP AND UNDERDEVELOPMENT IN NIGERIA. (A STUDY OF BABANGIDA’S ADMINISTRATION)
ABSTRACT
A CURSORY GLANCE AT THE ECONOMIC CONDITIONS OF NIGERIA WILL REVEAL THAT UNDERDEVELOPMENT HAS PERSISTED IN SPITE...
ASSESSMENT OF EMPLOYMENT REQUIREMENTS IN THE BANKING SECTOR AND ITS IMPACT ON UNEMPLOYMENT IN NIGERIA
ABSTRACT
The study was carried out to assess employment requirements in the banking sector and its impact on unemploymen...
THE USE OF RADIO BROADCASTING IN RURAL DEVELOPMENT
Abstract
Rural development of my kind in any place can only be meaningfully achieved through a well – planned and...
OPTIMIZATION, ENGINE PERFORMANCE AND KINETICS STUDIES OF BASE METHANOLYSIS OF SELECTED SEED OILS FOR BIODIESEL PRODUCTION
Statement of the Problem
Globally, the Renewable Energy Network for 21st century (REN21) and other national strategies like the Nigerian...
AN INVESTIGATION INTO DESIGN AND IMPLEMENTATION OF A COMPUTERIZED LOAN MANAGEMENT SYSTEM FOR REFUSING OR APPROVING LOAN REQUEST USING CREDIT RISK AND EVALUATION MODELS.
BACKGROUND OF THE STUDY
Small businesses and individuals have access to loan services provided by financial institutions...
