0704-883-0675     |      dataprojectng@gmail.com

THE EFFECT OF MARKETING STRATEGIES ON DEPOSIT BANK PERFORMANCE

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

Abstract

The study examined the effect of marketing strategies on deposit bank performance in Ogun-State, Nigeria. The objective of the study is to evaluate to what extent the „Product Development, Pricing Strategy, Physical Distribution Strategy, Personal Selling and Process were implemented to promote the commercial banks‟ performance in Ogun-State, Nigeria. The study adopted Quantitative Survey Research Design and uses the multistage sampling method in its bid to obtain representative sample. One-Sample T test is used to analyse the responses and the chi-square test statistic is used to test the relationship between the marketing strategies and the commercial banks performance. The study finds that the marketing mix adopted by the commercial banks in Ogun-State has significant impact on the performance of the banks. This study concludes that customer satisfaction significantly promote the performance of commercial banks. Hence, the study recommends among others that the spreading of the branches and the ATM points in the state must be carefully done by not establishing branches and providing ATM machines in the area that will not be economically viable and serves as the drag to the performance and growth of the commercial banks in Ogun-State.  In addition, the commercial banks should utilize the advantages of the newly introduced cashless policy of CBN by engaging more of their customers and prospective customers to use the Point of Sales machine, electronic and telephone banking services to carry out their transactions which will go a long way in reducing the risk associated with the cash handling and the opportunity cost of physical transportation to the banks locations.




FIND OTHER RELATED TOPICS


Related Project Materials

AN EMPIRICAL INVESTIGATION OF THE MENACE OF FULANI HERDSMEN BANDICTRY ATTACKS ON NIGERIAN CHURCHES.

Background of the Study

From the dawn of the 21st century with a terrible acceleration in recent years,...

Read more
STUDY OF MICROBIAL LOADS IN WATER AND AIR SAMPLES FROM OGUN STATE DUMPSITE

Background of the study

Each year, diseases linked to pollution and waste cause the deaths of almost 5.2 million people and approximately...

Read more
THE INFLUENCE OF MARKET TRENDS ON INVESTMENT PERFORMANCE

ABSTRACT

THE INFLUENCE OF MARKET TRENDS ON INVESTMENT PERFORMANCE

This study examines the influence of market trends on investm...

Read more
JUSTICE IN JOHN RAWLS VIS-À-VIS NIGERIAN DEMOCRACY

    1. STATEMENT OF THE PROBLEM

History indicates that right fr...

Read more
THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

ABSTRACT

The study examined the relevance of sales promotion to business organizations using Sino Food Nigeria Ltd...

Read more
EFFECT OF FORENSIC ACCOUNTING ON FINANCIAL FRAUD IN NIGERIA

BACKGROUND OF THE STUDY

Fraud is an endemic that are gradually becoming a normal way of life in both pu...

Read more
EFFECT OF COVID-19 LOCKDOWN ON INTERNET DATA USAGE

BACKGROUND OF STUDY

The Internet is a system architecture that has revolutionized communications and me...

Read more
ASSESSING THE LONG-TERM EFFECTS OF EARLY CHILDHOOD EDUCATION ON CAREER SUCCESS

ABSTRACT: This research assessed the long-term effects of early childhood educa...

Read more
AN ASSESSMENT OF THE ADVANCES IN SEARCH ENGINE TECHNOLOGY AND THEIR IMPACTS ON LIBRARIES

Background of study

Some individuals see physical libraries as antiquated relics of a bygone era, given...

Read more
ROLE OF BROADCAST MEDIA IN ERADICATING ELECTION VIOLENCE

ABSTRACT

The study basically focused attention on role of mass media in eradicating election violence in Osun State (A c...

Read more
Share this page with your friends




whatsapp